Add 'Clean Getaway: Meat Waste Joins Biofuels At Luxury Jet Show'
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<br>By [Allison](https://pitchbook.com/profiles/company/51278-86) Lampert<br>
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's most significant industry program in Las Vegas luxury jets are tempting purchasers with their smooth shapes, [luxurious cabins](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) - and significantly, their usage of alternative fuels.<br>
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<br>Fuel producers and [jetmakers](https://www.bloomberg.com/profile/company/MNELF:US) are keen to showcase unique forms of air travel fuel deemed less hazardous to the climate, from used cooking oil to the noticeably less [glamorous meat](https://www.businessnews.com.au/Company/Mission-NewEnergy) waste.<br>
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<br>Business jet operators, like airline companies, have acquiesced environmental pressure on air travel and committed to cutting in half carbon [emissions](https://www.google.com/search?kgmid=/m/0cqd_rb) by 2050 compared to 2005.<br>
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<br>Their hope is that [adopting renewable](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) fuel to suppress emissions could make [organization](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) jets more appealing to [environmentally mindful](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) buyers - particularly corporations dealing with questions over sustainability from investors or green campaign groups.<br>
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<br>The accessibility of less [polluting private](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) jets could also spare the rich and famous the negative promotion experienced by Britain's Prince Harry and his partner Meghan over a current private jet journey to southern France.<br>
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<br>Five Gulfstream jets on display screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.<br>
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<br>The current waste-based fuels consist of "fats, grease and oils that are byproducts of the food industry," said Bryan Sherbacow, [chief industrial](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) officer of [Boston-based](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) [biofuel](https://stocktwits.com/symbol/MNEL) producer World Energy, which produces fuel from meat waste used by [Gulfstream](https://pitchbook.com/profiles/company/51278-86).<br>
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<br>"All of our item is inedible."<br>
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<br>Some of the other 79 aircraft on display are expected to be powered by 150,000 gallons of other renewable fuel blends anticipated to be pumped at the program.<br>
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<br>FLIGHT SHAMING<br>
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<br>Private jets represent less than 0.1% of total yearly carbon emissions internationally, but can give off, on average, approximately 20 times more carbon emissions per passenger mile than jetliners, according to the London-based private charter company Victor.<br>
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<br>Prince Harry has safeguarded his occasional usage of [personal jets](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) to guarantee his household's security, and has said that on the rare occasions he does not fly commercially he offsets his emissions.<br>
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<br>But planemakers say occurrences such as the furore over his travel plan have included fresh difficulties for an industry already striving to justify its contribution to cutting business expenses.<br>
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<br>"Incidents of flight shaming involving using private jets are unfortunate when you consider that our industry has delivered fuel effectiveness improvements of 40% over the previous 40 years," said Bombardier Aviation President David Coleal.<br>
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<br>Bombardier believes increased sustainable fuel usage will help the industry make inroads with corporations and wealthy buyers. According to market data, billionaires just have a 19% [service jet](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) ownership rate.<br>
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<br>But even an image makeover - with jets sporting sticker labels like "this aircraft flies on eco-friendly fuels" and organisers adding alternative fuel pumps for visiting aircrafts - is not likely to [satisfy](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) all critics at the Oct 22-24 high-end jet event.<br>
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<br>Environmentalists and some experts stay hesitant that biojetfuels, usually [combined](https://forest500.org/rankings/companies/mission-newenergy-limited) 50-50 with kerosene, will make a significant influence on public perceptions about luxury travel.<br>
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<br>"No amount of [jatropha curcas](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) or Brazil-nut fuel can make company jets look eco-friendly," said air travel expert Richard Aboulafia.<br>
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<br>Demand from service jet operators for renewable fuels now far goes beyond supply and their interest might drive future production, Sherbacow said.<br>
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<br>World Energy, which produces 40 million gallons of [biofuel](https://stocktwits.com/symbol/MNEL) at its California plant, could expand production as much as 150 million gallons by 2022.<br>
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<br>Corporate charter business and experts are likewise seeing more interest from consumers who desire to credits to offset emissions from their [flights](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price).<br>
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a corporate jet usage research study his business just recently finished for a [Fortune](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) 500 company.<br>
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<br>"At the end of the day, I believe that rate, cost per hour, range, speed and efficiency, that's still the (sales) driver. But I think individuals are becoming more familiar with the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br>
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